{"id":2176,"date":"2025-05-22T15:28:42","date_gmt":"2025-05-22T15:28:42","guid":{"rendered":"https:\/\/www.mkau.edu.et\/wordpress_e\/?page_id=2176"},"modified":"2025-06-27T12:47:29","modified_gmt":"2025-06-27T12:47:29","slug":"reserach-thematic-area","status":"publish","type":"page","link":"https:\/\/mkau.edu.et\/wordpress_e\/?page_id=2176","title":{"rendered":"Thematic area"},"content":{"rendered":"\n<p class=\"has-black-color has-text-color has-link-color wp-elements-4368b2a14cc65efb27a9b924366a89dc\">Mekdela Amba University has identified five research thematic areas with total number of 67 sub-themes under mentioned thematic areas. These themes are prioritized largely based on the recent differentiation made by the university. <\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-788b355e2a57087c9a306f58f651e58c\"><strong>Theme 1: Agricultural Productivity and Natural Resource Management<\/strong><br>Sub-Theme 1: Livestock Husbandry and marketing system<br>Sub-Theme 2: Animal Health and welfare management<br>Sub-Theme 3: Field and Horticultural Crop Husbandry<br>Sub-Theme 4: Factors of productivity and efficiency<br>Sub-Theme 5: Livelihood strategies and Disaster Risk Management<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-f28fff554363b6d2dd5bc0fc50dbab82\">Sub-Theme 6: Value Addition Process and Chain Management<br>Sub-Theme 7: Sustainable Agriculture, Food Security, and Rural Development<br>Sub-Them 8. Ecosystem Sustainability, Resource Management, and Climate Resilience<br>Sub-Theme 9: Biodiversity, Energy, and Environmental Sustainability<br>Sub-Theme 10: Sustainable Forestry, Agroforestry, and Biodiversity Conservation<br>Sub-theme 11: Climate Change, Natural Resources, and Socioeconomic Impacts<br>Sub theme 12: Agricultural policies and rural livelihoods<br>Subtheme 13: Poverty alleviation strategies in rural communities<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-f15d29f87795610a023dc1a5409cd9b2\"><strong>Theme 2: Mining and Application of Basic Sciences<\/strong><br>Sub Theme 1: Earth resources Exploration, extraction and processing<br>Sub Theme 2: Geological Hazards and Natural Disasters<br>Sub Theme 3: Modeling and Software Simulation<br>Sub Theme 4: Health and well being<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2796df26387d50f6fd6c49a5a6798896\">Theme 3: Culture and Tourism<br>Sub Theme 1: Culture and Social Development<br>Sub Theme 2: Identity and Heritage<br>Sub Theme 3: Arts and Creative Practices<br>Sub Theme 4: Indigenous knowledge system<br>Sub theme 5: Traditional festivals and cultural events<br>Sub theme 6: Heritage sites, historical landmarks and traditional crafts<br>Sub theme 7: Cultural tourism marketing and promotion strategies<br>Sub theme 8: Cultural heritage and tourism development practices<br>Sub theme 9: Leadership and organizational behavior<br>Sub theme 10: Marketing ethics<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-3d7f2c7862ed6e682a147da89cb25807\"><strong>Theme 4: Technology and Innovation<\/strong><br>Sub Theme 1: Innovation and Technology for Development<br>Sub Theme 2: Artificial Intelligence and Robotics<br>Sub Theme 3: Telecommunications<br>Sub Theme 4: IT infrastructure<br>Sub Theme 5: Digital economy<br>Sub Theme 6: Digital inclusion<br>Sub Theme 7: Cybersecurity<br>Sub Theme 8: Emerging technologies<br>Sub Theme 9: Cross-cutting digital technologies<br>Sub theme 10: Digital Marketing and social media<br>Sub theme 11: Product development and innovation<br>Sub theme 12: Marketing communication and advertising effectiveness<br>Sub theme 13: Operations management<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-c5a5de0cb8047e470f9f35f3644593ca\"><strong>Theme 5: Business and Humanities<\/strong><br>Sub Theme 1: Language and Social Development<br>Sub Theme 2: Media and Communication<br>Sub Theme 3: History and Historical Consciousness<br>Sub Theme 4: Philosophy, Ethics, and Human Values<br>Sub Theme 5: Literature, Language, and Communication<br>Sub Theme 6: Gender and youth<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-3d3669f05ebcf706154e2dc7f89e4a01\">Sub Theme 7: Urbanization, Space, and Society<br>Sub Theme 8: Religion, Belief Systems, and Spirituality<br>Sub Theme 9: Law and Governance<br>Sub Theme 10: Social and Cultural Dynamics<br>Sub Theme 11: Social and Behavioral sciences<br>Sub theme 12: Consumer behavior and decision making<br>Sub theme 13: Brand management and branding strategies<br>Sub theme 14: Market segmentation and targeting<br>Sub theme 15: Pricing strategies<br>Sub theme 16: Marketing analytics and international marketing<br>Sub theme 17: Gender disparities, microfinance and economic development<br>Sub theme 18: Informal economy<br>Sub theme 19: Trade policies and local businesses<br>Sub theme 20: Urbanization trends and economic implications<br>Sub theme 21: Labor market dynamics, investment opportunities and income inequality<br>Sub theme 22: Financial reporting and disclosure practices<br>Sub theme 23: Taxation and auditing practices<br>Sub theme 24: Financial derivatives, IFRS and capital markets<br>Sub theme 25: Evaluation of local government budget allocations<br>Sub theme 26: Entrepreneurship and small business development<br>Sub theme 27: Human resource management (HRM)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mekdela Amba University has identified five research thematic areas with total number of 67 sub-themes under mentioned thematic areas. These themes are prioritized largely based on the recent differentiation made by the university. Theme 1: Agricultural Productivity and Natural Resource ManagementSub-Theme 1: Livestock Husbandry and marketing systemSub-Theme 2: Animal Health and welfare managementSub-Theme 3: Field&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2176","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mkau.edu.et\/wordpress_e\/index.php?rest_route=\/wp\/v2\/pages\/2176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mkau.edu.et\/wordpress_e\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mkau.edu.et\/wordpress_e\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mkau.edu.et\/wordpress_e\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mkau.edu.et\/wordpress_e\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2176"}],"version-history":[{"count":3,"href":"https:\/\/mkau.edu.et\/wordpress_e\/index.php?rest_route=\/wp\/v2\/pages\/2176\/revisions"}],"predecessor-version":[{"id":3344,"href":"https:\/\/mkau.edu.et\/wordpress_e\/index.php?rest_route=\/wp\/v2\/pages\/2176\/revisions\/3344"}],"wp:attachment":[{"href":"https:\/\/mkau.edu.et\/wordpress_e\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}